Facebook would think about launching a paid version without advertising

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After the Cambridge Analytica scandal, Facebook is thinking about alternative business models. The social network has launched a market study on the creation of a subscription version.

Would you be willing to pay each month for Facebook services? This is the question that the social network is asking at this moment. According to Bloomberg, Mark Zuckerberg's company launched a market study to anticipate user feedback if a paid Facebook subscription was launched. The question is not whether current users want to pay, but whether people not registered on the social network, usually out of distrust, would be willing to take the plunge if they were promised that their data would not be exploited.

The after Cambridge Analytica

A year ago, it would have been unthinkable to imagine Facebook questioning its economic model. In 2017, the social network generated a turnover of $ 41 billion, of which almost $ 40 billion came from targeted advertising. An ideal system that seemed to suit the more than 2 billion users of the service.

Facebook had not considered one thing: Cambridge Analytica. In recent months, the largest social networks found themselves in turmoil after the data of 87 million users were exploited by an analyst firm, especially in the service of Donald Trump's campaign. Mark Zuckerberg had to defend his business in front of the US Senate and Congress, and went through an unprecedented crisis of confidence. Data mining worries, and Facebook must be able to contemplate the worst.

A paying offer to silence critics

Faced with this recent scandal, Facebook has already made some adjustments. Modification of the algorithm, removal of controversial functions like the inverted directory, possibility to delete its history ... What was unimaginable a year ago has become reality. With a paid version of Facebook without advertising and without tracking, the social network would offer an answer to those who are worried about having no alternative. In front of the Senate, Zuckerberg promised that "there would always be a free Facebook version," leaving the door of a Facebook Premium open.

Asked by investors during the presentation of the group's latest financial results, Sheryl Sandberg, COO of Facebook, said: "We have thought of many other forms of monetization, including subscriptions, and we will always continue with everything. consider. ", Without saying if the track had been retained. Given the importance of such a change of strategy, no doubt Facebook will take time before making its decision.

Source :
Bloomberg

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