Firefox tests a new advertising model respectful of its users

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The Mozilla Foundation wants to display sponsored and personalized content to diversify its revenues. But she does not intend to loot the personal data of Internet users.

Mark Zuckerberg defends himself, Tim Cook has just hit in his criticism of Facebook, noting that if the user does not pay a service, it becomes itself the product. Understand that his personal data are tracked and sold to third parties. An adage that Mozilla wants to thwart. He announces that he will launch an original advertising template for his Firefox browser. The idea is to suggest sponsored links to quality content, personalized and respecting the privacy of users.

A model that relies on the Pocket Aggregator

With a sluggish market share and relative financial dependence on Google, Mozilla's revenue prospects were limited. How to survive without betraying its ideals? The Foundation believes that it has found the answer by leveraging the technology of the Pocket Content Aggregator purchased in 2017. Since the beginning of the year, some users have had occasional access to a sponsored story in Pocket's recommendation section. the pages "new tab".
Fans of Firefox Nightly and Firefox Beta now all have access to this type of links. In May, they will be generalized to all American users who will use the next version of the browser, Firefox 60, when it is deployed.


There is no question of sharing the personal data of Internet users with partners. When Pocket recommendations are displayed on the new tab, the foundation collects by default information about the number of times they appear and whether or not you interact with them as explained in this page.


If you do not like an article recommended by Pocket, you can remove it from the menu that appears when you select the ●●● button in the upper right corner of the thumbnail.
The Ars Technica website also indicates that the browser will search for matches in your browsing history with the list of related related websites. But at any time you can also choose to hide all Pocket content, or only sponsored content. It is also possible to disable the collection of information from Mozilla. Finally, advertisers are only informed of the number of clicks obtained by their sponsored content. No more.

This is Mozilla's second attempt to generate advertising revenue from its browser. In 2014, she had already used the new tab pages for this but had ended the operation the following year.

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